Sales and Marketing

Before coaching and training, my career was in sales and marketing and I continue to look at the business world through a marketer’s eyes. It helps me put myself in the other person’s shoes and see the world the way they see it – a useful skill whether you’re selling something or not. I use this experience along with my formal training to deliver customized sales training and coaching.

Perspective

Posted ago by Matthew

Earlier this week I had a meeting with an entrepreneur.  He’s run a number of businesses and now he’s developing a community building app.  I always enjoy meeting with him because he has a positive “can do” attitude and is …

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Influence: The Psychology of Persuasion by Robert B. Cialdini

Posted ago by Matthew

Influence: The Psychology of Persuasion by Robert B. Cialdini As a life-long learner I’m always looking for new books to read.  Sometimes the books aren’t new to market, but they’re new to me.  This is one such book.  Written back …

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Incredible Customer Service

Posted ago by Matthew

When was the last time you went to get mechanical repairs or servicing done to your vehicle and came away raving about the experience? Probably never, right? Well, my wife had to get a new battery for our van last …

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The Most Successful Small Business in the World – Michael E. Gerber

Posted ago by Matthew

I recently finished this book, and when you look at the online reviews they are quite mixed.  I actually listened to it on audio-book and it’s read by the author.  It’s got quite a few good ideas in it, however …

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Over-promising to Under-deliver?

Posted ago by Matthew

Websites continue to get more and more sophisiticated and with the booming smart-phone application industry, websites promoting those apps are raising the bar. A new iPhone application for protecting selected information on the iPhoneor iPad is coming in early 2011.  The …

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Keeping Up With The Joneses

Posted ago by Matthew

After the Second World War the economies of the world shifted into overdrive and the industrial age, combined with mass marketing and increased wealth meant that it was possible for the Joneses, a mythical middle-class family to have more stuff …

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